Southminster, is helping residents take their social posts to the next level:
In the world of social media, by now you’ve likely heard of “influencers.” This morning on Charlotte Today…we were talking “Granfluencers”.
Joining us to break it all down, and talk more about the craze: Susanne Shaw, Director of Communications at Southminster, Miriam Prado, Social Media Specialist at Southminster and Rooney Robison, Granfluencer Extraordinaire.
Retirement living in Charlotte has never been more fulfilling than at Southminster. Their South Charlotte Life Plan Community offers a full continuum of care – independent living, assisted living, skilled nursing and memory care, to take care of you, and your needs today, as well as tomorrow.
“We are so proud to be taking the lead in Social media engagement for our residents (granfluencers akin to influencer) at SoutHminster” says Shaw. She continues…Granfluencers are influencers of typical grandparent age, generally 60 or older.
Southminster is on the forefront in what they offer to residents in this life plan community She adds “we have hired Miriam Prado, Social Media Specialist, as a commitment to helping our social media platforms at Southminster.”
Prada sharing: “I am excited to help Southminster residents, become acquainted and well versed in the social media platforms that everyone traffics in. It’s a way to further connection across generational lines.”
At Southminster you can enjoy exercise and wellness classes designed with you in mind that will keep you active and healthy at any age. Support your favorite community causes, volunteering with organizations eager to share your talents and experience. And stay connected to family far beyond Charlotte through technology and social media.
Southminster is gaining reach with a wide audience with other seniors, extended family, younger generation, who spend so much time on devices and social media.
Southminster focuses on a variety of messaging to break the stereotype of life in a retirement community, and to show the fun that residents have!
“I am so glad to take part in the fun activities the social media presence is bringing to Southminster” says Granfluencer Extraordinaire, Rooney Robison. Adding: “I am 91-years-old and because of social media I have line danced and participated in so many other energetic events.” Southminster is exposing their residents to Top Senior Stars on Tiktok such as:
1. Barbara Costello (@brunchwithbabs): 72-year-old grandmother of 8 is beloved by nearly 2 million followers for her cooking videos.
2. Grandad Joe (@Grandadjoe1933): Joe went viral during the beginning of the pandemic and has kept up the content ever since. He started out sharing videos of trending dances and his day-to-day life as a senior during lockdowns and now creates all types of wholesome and hilarious content.
3. Helen Polise (@themuthership): Over a million followers. She was interviewed on a morning show for her success.
“It has been fun and we will continue to get our residents social media ready” says Shaw.